Potential Problems I Could Face.

Initial Proposal Plan.

My Own Personal Music Tastes

"I like the way that other types of music can make people dance, however I've chose to represent my own interpretation of dance, this includes the types of music that I like to "dance" to. This includes various DJ's, ARTISTS and BANDS."

I think by including music tastes I like it may appeal to other audiences and the target audience of my magazine, due to the similarity in age and that the artists I have chosen are quite well known and are popular in todays modern society.

DAVID GUETTA

JAKE BUGG



AVICCI

MUMFORD AND SONS



Preliminary Task- College Magazine.

Preparation;

When taking the photos for my college magazine I knew that they had to all have the same semantic field, which was college, by doing this the magazine would appeal to students and would make it more suited to the tasks criteria.

I chose the photos I used in my magazine because I thought they went well with the sell lines and the front cover image was suited, as it was a student. I also used images which were taken all aroun the college of various components of a students enviroment for example the common room, the cantine, other students and the equipment that they require.

I came up with the name Ed'you'cate when thinking of a title for my magazine, I think that this is a fun way of showing that it is a college magazine and its helpful to the reader.

 

What the front cover looks like;

Whats on it;

When designing the front cover I knew that the best colour to use would of been blue to tie in with the model's shirt, therefore I used two different shades of blue to help tie the whole thing together. I added various sell lines to make the front cover look more interesting and informative, for example I added in information about other students life and helpful tips such as how to deal with the stress of being a student. I also added other conventions of a front cover such as the barcode, the price, the date it was issued, and another image to just make the front cover look more appealing. I also included two straplines which I think makes the magazine look more presentable, The top strapline is a bit of a slogan as its a bit of extra information on what the magazine is about, the bottom strapline however includes more information about what is inside the magazine for example more hints and tips for a student on how they can use there student card effectively and wisely. i also added a sticker effect to claim that this magazine in particular had won 'Favourite student mag of the year' this way it is a bit of self promotion as it is making the magazine look more reliable and helpful. Finally I added the Facebook and Twitter logo and added in made up user names so the magazine would be more suited to the target audience as the user is most likely to be part of a social networking site.

 

Feedback;

My lecturer marked my work then gave me feedback on the positives and improvements, if any was needed.

In my feedback I was told that she loved the name of the magazine because it was unique, she also went on to saying that I selected an appropriate image and that it had a good eyeline view for the audience. She then went on to saying that i clearly understand the conventions of a magazine and the layout.She also said that my sell lines were appropriate to the target audience.

I then recieved feedback for areas of improvement these were that i could of used a 3rd colour to help the college magazine front cover work together more, she suggested that I could use a red, which also ties in with his shirt.

 

What the contents page looks like;

What's on it;

This contents page includes many images which are all appropriate for the target audience which was college students. It includes 9 sell lines and page numbers to help the user find where the article/activity is and on what page. The title was then added using an old school font which was then edited to have a glowing effect, this way it stands out more and ties in with the elements of green which appear in some of the photos below it. I made a small collage of images around the contents page to make it look more fun and appealing I did this by inserting different image sizes and shapes, and fitting them all together so they would create the effect that they curve around the page and frame the text which was positioned on the top left hand side, with one more prominant sell line which includes information about the college which I go to and some exciting news about new computers which would entice the audience.

 

Feedback;

The feedback I recieved was very similar to the front cover, in terms that the images were appropriate and the sell lines appealed to the target audience.

However to improve the contents page it was suggested that i need to anchor all the images to a page numebr so its more clearer to the audience where everything is and what the image is about.

IDEA CHANGE!!!!

WHY I CHOSE TO CHANGE MY IDEA;

AFTER LOOKING THROUGH DIFFERENT MAGAZINES AND MY QUANTATIVE RESEARCH I HAVE CHANGED THE GENRE OF MY MAGAZINE TO DANCE MUSIC. BY CHOOSING TO DO THIS I THINK IT WOULD BE MORE SUITED TO THE AUDIENCE I WAS GIVEN AS ITS MORE POPULAR.

THE MAGAZINE LAYOUT WILL STAY EXACTLY THE SAME AND EVERYTHING I HAVE PREVIOUSLY DESCRIBED, HOWEVER THE MODEL MAY CHANGE AND A SLIGHT CHANGE IN THE COLOUR SCHEME.I PLAN TO ADD BLUE AND PINK WITH THE BLACK AND WHITE SO THAT IS IS UNISEX BUT ALSO MORE COLOURFUL THIS WILL REPRESENT THE DANCE MUSIC GENRE WELL.

WHO IVE CHOSEN TO DESIGN MY MAGAZINE ABOUT;

In june 2013 I went to see DAVID GUETTA and RIHANNA live at the stadium. I must say this was one of the best nights I've ever had. David Guetta was an amazing experience as he mixed popular songs and got everyone dancing, the atmopshere was amazing and really played a big part in the sucess of the night. His type of music is a perfect example for what i would liek to include in my magazine as I love his songs and his collaborations with various artists.

This image was taken by me, this is where I was stood listening to David Guetta. The way David Guetta got every one dancing and involved them frequently by muting the music so the audience could sing back to him. He also interacted with with the audience by signaling hearts to the audience, blowing kisses, directing us to wave in certain directions, telling us to "PUT YOUR F*CKING HANDS UP" and to "JUMP".

Quantative Research.

As part of my research I was asked to create a questionnaire, I created 13 copies of this questionnaire which had 10 questions. I then handed this out to family and friends and asked them to fill it out, by doing this I could receive feedback and an opinion from people with different tastes and music likings to me.

Q1.WHAT COLOUR SCHEME WOULD YOU PREFER TO BE ON A FRONT COVER OF A MAGAZINE?

The results were expected as I knew that "VIBRANT COLOURS" would be the popular option, however one person picked "BLACK AND WHITE", and no one picked "NEUTRAL COLOURS" which I was worried about as I didn't want to use vibrant colours and I would like to have the BLACK, WHITE and RED colour scheme in my magazine.



Q2. WOULD YOU BE ATTRACTED TO A LARGE  FONTED OR A SMALL FONTED MAGAZINE MAST HEAD?

It was very obvious that everyone would pick "LARGE FONT", I think this is because that everyone these days is used to seeing large fonts on magazines in shops, however I agree with this decision to make the mast head very large and outstanding. By my research confirming this decision I feel confident that people will like the MAST HEADS'S appearance on my magazine.

Q3. WHAT IMAGE WOULD YOU PREFER TO BE ON THE FRONT COVER OF A MAGAZINE?

There was a range of different images listed on this question, mainly because the question was a open question, therefore the people could answer anything they wanted, some of the answers included;

• RELEVANCE TO MAGAZINE CATEGORY
• CELEBRITIES
• MENS BODIES
• COLOURFUL IMAGES
• FOOD
• CLOTHES
• MODELS
• MUSIC BANDS

After receiving these answers I knew that choosing to represent a celebrities using a model would be a good idea as this is what people would prefer to see on a magazine.

Q4. WHAT IS THE AVERAGE PRICE OF A MAGAZINE YOU WOULD NORMALLY BUY?

Expectedly no one would pay below £1.00, this isn't really surprising as there isn't many magazines which are below this price margin. The majority of people said that they pay between £1.00-£3.00 which is the average price of a magazine these days, however a small amount chose the £3.00+. Based on this is would aim to price my magazine around £1.50-£2.50.

Q5. HOW OFTEN DO YOU BUY A MAGAZINE?

When people answered this question it was evident that the majority of them bought their magazines monthly, however this outcome is like this because many of the magazines that were bought only came out each month, therefore this leaves the buyers only buying them once a monthly. Furthermore weekly wasn't that common and fortnightly was n the middle, having taken this into account i have decided to make my magazines a magazine which is available monthly to the audience/buyers.

Q6. WHAT MUSIC DO YOU LISTEN TO MOST OFTEN?

For the question I received a huge variety of answers, as my audience varied from different friends groups who have different music/lifestyle tastes therefore this was expected. When reviewing the research there was only a couple of answers which were the same therefore I had 9 different answers these included;

• Rock
• Pop
• Chart
• Punk
• Hardcore Metal
• House
• R&B
• Dance
• Retro

The most popular answer was pop and dance music therefore I took this into consideration and this swayed my decision to choose this type of music instead of the original idea i had of writing about the rock band BON JOVI. I have now decided to base my magazine on my own twist on dance music.

Q7. WHAT TYPE OF MUSIC WOULD YOU MOST LIKE TO READ ABOUT?
 

When reciving answers for this i expected to revieve a huge variety as people ahve many different tastes, hwoever there was only 5 options to chose fromas i though this restricted the asnwers and would help me more. As expected many people enjoy reading about POP music the most as this is the mort popular type of music about these days due to the various chart shows and radio channels. after reading this i thought that DANCE music should of been a option therefore I would of got an idea of what the audience would of gone for, however this was before I finally made my mind up about my magazine and its contents, this will help me alot as i know that the genre i have chosen is very similar to the most popular option, therefore i will continue to design my magazine around that genre.

 

 

Institutional Research.

I was asked to look for information about different institutions as part of my magazine design research, I was given a list and I had to find out about the different institutions and what type of publications they produced. We had to do this to find out which type of institution we think will want to produce my magazine and advertise it to the public. This is what I came up with;

EMAP;

"Our purpose is to connect professional communities and inspire them to know, to grow, progress and win.  Brands such as HSJ and Retail Week create deep relationships and unparalleled reach, to increase value for our customers. We deliver this through senior networking events; industry leading awards; online data products; social media communities; headline conferences and, of course, critical insight, news and analysis. We hear the market agenda, and create innovative solutions and better ways for our advertisers and sponsors to connect with their audience. We provide highly valued subscription services and are rewarded by a following." 

EMAP publish and advertise certain brands, these brands were then section into groups such as;

• Retail
• Middle East & North Africa
• Health
• Goverment
• Environment
• Construction & Engineering
• Architecture 

EMAP also publish up to 20 magazines which are presented in their current portfolio, these magazines include;

• Architects Journal
• Architectural Review
• Broadcast
• Construction News
• Drapers
• Health Service Journal
• Local Government Chronicle
• Materials Recycling Week
• Nursing Times
• Retail Week
• Recycling & Waster Management
• Screen International

However they produced magazines which are no longer in their portfolio such as PC Leisure, The One and The Face.

CONDÉ NAST;

"Condé Nast is a division of Advance Publications, It is a magazine publisher. In the U.S. It produces 18 consumer magazines.Condé Nast is largely considered to be the originator of the “lifestyle magazines” a type of magazines focused on a particular class or interest instead of targeting the largest possible readership. Its magazines focus on a wide range of subjects, including travel, food, home, culture, and other interests, with fashion the larger portion of the company's focus. More recently, Condé Nast has expanded its offerings to include marketing services and consumer-focused products such as apps and licensed merchandise."

Condé Nast produce numerous magazines these include;

Fashion and lifestyle

• Vogue
• W
• Glamour
• Allure
• Self
• Teen Vogue
• GQ
• Details
• Lucky
• Style.com/Print

Food

• Bon Appétit
• Epicurious
• Gourmet Live

There is also many more, they are sorted into groups such as Travel, Gold, Culture, Golf, Bridal etc.

NAT MAGS;

"Nat Mags (short for National Magazine Company) was a British magazine publisher based in London. It was established in 1910 by William Randolph Hearst and was a wholly owned subsidiary of the Hearst Corporation." 

"Nat Mags expanded into digital media"

"Nat Mags soon launched its digital arm Hearst Digital to act as an umbrella for Handbag and its other web acquisition, Net Doctor.

Nat Mags merged with Hachette Filipacchi Médias UK in 2011 to form Hearst Magazines UK."

Nat Mags produced many magazines such as;

• Best
• Coast
• Company
• Cosmopolitan
• Cosmopolitan Bride
• Country Living
• Esquire
• Good Housekeeping
• Harper's Bazaar
• House Beautiful
• Men’s Health (UK only)
• Prima
• Prima Baby
• Real People
• Reveal
• Runner's World (UK only)
• She
• You & Your Wedding
• Zest magazine

IPC MEDIA;

"IPC Media Ltd (formerly International Publishing Corporation), a wholly owned subsidiary of Time Inc., is a consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year."

"PC then set up a management development department in 1965, to rationalise its holdings, so that its various subsidiaries would no longer be in competition with each other for the same markets"

'In April 2012 IPC Media scooped an award for Best Production Team of the Year at the Professional Publishers Association Production and Environment Awards 2012."

IPC have many magazines as companies with their name within the making of these publications, these publications include;

If you didn't notice, then I'll point out now that NME was part of the list. This is a well known music magazine, this is why its important that I take this institution into consideration, as NME is very well known and is very successful.

FUTURE PUBLISHING;

"Future plc is a media company; in 2006, it was the sixth-largest in the United Kingdom. It publishes more than 150 magazines in fields such as video games, technology, automotive, cycling, films and photography. Future is the official magazine company of all three major games console manufacturers. It is a constituent of the FTSE Fledgling Index. The company also owns the US company, Future US."

"In January 2012, Future sold its U.S. music-media brands, including Guitar World and Revolver magazines to New Bay Media LLC for $3 million. In April 2013, it completed the sale of major components of its U.K. media-music brands for ₤10.2 million to Team Rock Ltd. ^"

^MUSIC;

Magazines:

• Guitarist
• Guitar Techniques
• Total Guitar
• Rhythm
• Future Music
• Computer Music

FILM;

Magazines:

• Total Film
• SFX
• SFX Presents
• Comic Heroes

COMPUTING;

Magazines/Digital Editions:

• Mac|Life
• MacFormat
• Maximum PC
• PC Format
• Windows 7: Help & Advice
• Windows 8: The Official Magazine
• Linux Format

BAUER MEDIA:

"Bauer brands include women's weekly and TV listings magazines; namely Bella, Take a Break, that's life! TVChoice and Total TVGuide as well as a number of puzzle magazines"

"Bauer Media Group is a multinational media company headquartered in Hamburg, Germany which operates in 16 countries worldwide. Since the company was founded in 1875, it has been privately owned and under management by the Bauer family. It was formerly called Heinrich Bauer Verlag KG, abbreviated to HBV and usually shortened to H. Bauer."

Kerrang!

"Kerrang! is a brand that specialises in Rock Music. It originally began as a magazine and in 2004 Kerrang Radio was launched. A Kerrang tv channel also exists and as of 2005, all of its programme content is music videos, the majority of which is open scheduled, for text requests from their playlist." 

KERRANG is also a music magazine that I have used in a lot of my research, I have also used it in annotations and deconstructions. I used it in my mood board, as I commented on the texture of the mast head.

Q MAGAZINE

"Q started out as a music magazine published monthly in the United Kingdom. Founders Mark Ellen and David Hepworth felt the music press of the time ignored a generation of older music buyers who were buying CDs — then still a new technology — from artists such as Paul Simon, Level 42, and Dire Straits. Modeled after Rolling Stones."

Q magazine was also used a lot in my research as I like the genre of music it withholds but also because I like the layout and way the magazines draws audiences to buy it. I think that Q does this by its well known logo and its front cover images and head lines.

After looking through and researching about each institution I feel like BAUER publishing will be very much more suited to the type of magazine I'm designing. I think that BAUER will be interested in the genre of music I am writing about and making a magazine from, because the music is a very similar genre to Q and KERRANG magazines.
I think my choosing a similar institution to a magazine which is similar to mine would be ok based on the content difference, however it may also be a let down as there will be competition, furthermore I think by choosing these companies to represent my magazine it wouldn't effect the popularity of mine or any other magazines as they are different.